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News Feature: Soldier for Life finds social media success when reaching out to service members

19 Mar

In my most recent role, I have been fortunate enough to be in a position where we are able to help people, and see the impact of our efforts. Coming from the world of journalism and social media, I never thought I’d one day be working with the Military, but now that I am, it’s the kind of job I’ve always dreamed of: one that has a mission, a purpose, and a passion. The past year and half has been a crash course in Army lingo and culture, but the journey was well worth it!

Check out the article Soldier for Life finds social media success when reaching out to service members, which highlights some of the successes I’ve achieved during my time as the Social Media Manager at Soldier for Life.

For more information on the Soldier for Life program, you can check out our website, LinkedIn, Instagram, Twitter or Facebook!

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What’s the deal with ‘Ello?

17 Oct

Dubbed the “anti-Facebook”, ‘Ello is a new social network that is free of advertisers. According to their manifesto, “You are the product that’s bought and sold”. And honestly, that should not come as a shock to you.

Although it is sad that this fact is so blatant these days, it’s honestly no surprise that we, the consumer, have also become the commodity. And Facebook is not to blame. Ever since our online activity has become tractable, companies have used that information to target, remind, and serve us ads whenever and wherever possible.

I remember a few years ago, my mom kept asking me why she would always see the same Nordstroms ad no matter where she was looking online. My first question to her was, “Were you recently on the Nordstroms site? Did you buy anything?” She told me she didn’t, she was just looking at shoes. I explained to her that Nordstroms saw that, and they want her to come back and finish the purchase. So how is this any different from Facebook serving you ads from the sites you visit? Aren’t they, essentially, just another website?

Advertisers have tremendous technology that tracks every click you make, every online purchase, and every abandoned cart. With all this in mind, I honestly don’t see what the big deal is with ‘Ello (I should also mention that I don’t quite care for Facebook either). Facebook is a business, whose function is to make money, just like any other business. Yes, we could all talk about the “good old days” before it went public, but what’s the point in that?

Although the stand that ‘Ello is taking is admirable, at this point it’s too late. Online privacy is essentially non-existent, and will probably never exist again. The sooner this is accepted, the sooner we can move on.

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When brands on social media fail at customer service

19 Aug

Last night I had the pleasure of going to my first NFL game. Although it wasn’t a pleasure. And I didn’t go. Let me explain.

My sister and I were excited to go to our first ever NFL game. Although we are not Redskins fans, the tickets were inexpensive, and we figured, “why not?” So, we got tickets, and decided to meet at FedEx Field. The email I got from StubHub said to bring a small bag, so I brought the smallest bag I own (pictured below, with all contents of the bag).

photo (2)

After printing out my ticket, taking the 45 minute metro ride, and walking the mile from the metro to FedEx Field, I was informed by security that my bag was too big to enter. Apparently, the largest a bag can be is 4.5in by 6.5in, which is barely bigger than an index card. My bag (pictured) is 6.25in by 6in. Also, according to NFL policy, you are allowed to bring in a 1 gallon plastic bag. Despite the fact that my bag could fit inside the plastic bag easily, I was still not allowed inside FedEx Field.

Think about this logically: it’s a Monday night, and plenty of people are probably coming from work, including women, who (surprise!) also like football. What can you seriously fit inside an index sized clutch if you’re coming from work? A wallet? Sure. Phone? Maybe. But what about keys? Am I expected to put those into my pocket?

Immediately after being told I was not allowed into the stadium, I started tweeting about the ridiculous and absurd bag policy. On top of my horrible experience at FedEx Field, I never received any response from either the NFL or the Redskins via social media. As one of the most followed brands on social media, with over 7 million twitter followers, I’m astounded that no one on either the NFL or Redskin’s social media team monitored or flagged this sort of activity as important enough to respond to. It makes me wonder how much they care about the integrity of the NFL brand, and if they understand how social media affects public perception.

Brands who receive negative feedback on social media aren’t supposed to ignore it – it makes the problem worse. As a general rule, brands are encouraged to respond, no matter what, to negative comments so that customers/fans know that the brands they love care about them as well. When handled correctly, addressing negative comments head on can strengthen brand loyalty, instead of driving fans away. Even simply apologizing can make the situation better.

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Social Media and Real-Time Marketing at it’s Worst

4 Feb

This Sunday I decided to take a break from the Big Game and social media, and I’m really glad I did.  Not only was it a terrifically horrible game, but interactions on social media were probably just as bad.

Last year’s Super Bowl was rife with opportunities for real-time marketing, as we saw with Oreo’s “dunk in the dark” tweet, and the others that followed.  Oreo, and their advertising agency 360i, were well prepared for any opportunities that presented themselves.  However, this year, they decided to “go dark”, and not live tweet during the game, which was probably the best decision they could have made.

This year’s game did not have any such opportunities like last year.  However, brands still tried to force some, started interacting with each other, and forgot about the game, and the fans, completely.  As both a consumer and professional in social media, I’m slightly disappointed by what I saw.  It was the worst kind of advertising – in your face and forceful.

2-4-2014 10-57-43 AM

The worst account of all was JC Penny.  First of all, we all know JC Penny has had trouble in the last couple of years with their advertising.  In the summer of 2012, JC Penny missed the mark when rebranding, which caused consumers to loose faith in the brand. After that, Penny apologized to consumers for the confusion they caused.  If you don’t remember, check out this article here and here.  Second, consumers are a little freaked out about the recent security breaches at Target and other big retailers.  So, when JC Penny pretends that their Twitter account is hacked during the Big Game, it doesn’t sit well with the public.

2-4-2014 10-58-44 AM

Real-time marketing is a great tactic, and as brands and advertisers we should always be looking for opportunities to be relevant.  However, we cannot manufacture those moments, and should not try to, or consumers will loose faith in what we are trying to communicate to them.

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Gamification or rewards: what do movie companion apps really offer?

13 Jun

In the past couple of weeks, a plethora of movie companion apps have been released, both for big screen and DVD releases.  But unlike third party applications, many of these applications don’t offer rewards.  Mainly, theses apps have a gamification aspect to them to get users involved and interested in the upcoming movie (or DVD) release.

But what exactly do these ‘gamification’ apps offer?

epicApps like “Fast and Furious 6” and “Epic”, which both came out prior to their big screen debut, are essentially gamified apps, that really have no rewards to them.

These apps, however, do let you become part of the movie experience.

The Epic app allows for you to build and protect the forest, like Queen Tara does.  You also train and fortify your army of Leafmen, and battle against the Boggans, as they do in the movie.  But in essence, the app is a game, and a game that is aimed towards those who will most likely go and see the movie.  There are some in-app purchases, and without offering any kind of reward, what is the point of buying something virtual?The further along you get in the game, the harder it is to beat your opponents.  You can also play against other players in the game center, or “other kingdoms” as its called in the app.  Along with increased difficulty is the amount of time it takes to upgrade items in the forest.  To harvest certain ingredients for potions or upgrade to a higher level, it can take anywhere from 15 to 20 minutes or more.

Like Epic, the Fast and Furious 6 app tells a bit of a story.  You interact with well known characters from the movie, like Roman and Tej.  The app also brings in elements from previous movies – like Fast and Furious Tokyo Drift.  Within the app, you are expected to make your car drift in certain spots, as the characters did in the movie.  You earn points for shifting gears perfectly, or having a perfect launch.  You can also upgrade your car, specialize it, and more.  However, to unlock the full potential of the application, you have to buy gas for your car with in-app purchases (or wait for the app to refuel on its own).  That makes me want to see the movie even less than I already did.

But what really has me questioning these most recent movie companion apps is the Man of Steel app.  In a brilliant marketing move, the movie partnered with Kellogg to produce the app.  In order to “unlock” all of Superman’s powers – flight, strength, and heat vision – you have to find the Kellogg products with the QR codes on the back (Townhouse crackers, Poptarts, and others) and scan them.  Only then can you play with Superman’s powers.  Here is an example of the Man of Steel app: http://youtu.be/2owMLNpab84.  Besides the ability to have some fun with Superman’s powers and share them with your friends, the app doesn’t quite offer much.  I see it having a very short life cycle.

man of steel

Unlike Viggle, GetGlue, and other rewards apps, I have yet to see any other benefit to many of these apps other than engagement.  If engagement is the point, then aces, they have done their job.  Other than that, I see no long term strategy to keep users engaged with the applications.  Perhaps gamification isn’t the answer to big screen debut companion applications.

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The rise of movie companion applications

29 May

I’m not quite sure when movie companion apps started to appear, but recently, with the rise in popularity of TV companion and third-party applications, they have become more of a “necessity” when releasing a blockbuster movie it seems. The recent releases of Star Trek Into Darkness, the Smurfs, and Dark Knight Rises have all had movie apps accompany them, in an effort to drive more people to the theaters.

My question is: how much traction are these apps gaining with the general public? Early adopters, like myself, and die hard movie fans would jump on these like spots on a dog.  However, I don’t see the “average” smartphone user gravitating towards these apps – they might not even know they exist.

epicIn the past six months, eleven movies have been released with companion applications.  About half of those movies have been released in the past month and a half (or will be released this weekend), including Epic, Star Trek Into Darkness, and Iron Man 3.  As an avid second-screen and social tv junkie, I didn’t know about half of these applications (and I only saw two of the eleven movies).  If that’s true of myself, what does that say of the general public or late adopters of newer technology?

photo (1)

My sticker from checking into Star Trek Into Darkness opening weekend

In the iTunes store, it’s not that easy to find movie companion applications. Unless you know what you are looking for, or if the app is the featured application on the home screen, I doubt you would even know the app exists.  As a marketing strategy, it doesn’t make much sense to make people work to find your application.  If you know that there is a large audience on a second screen application like GetGlue, why not advertise there? You know people are going to check in when they go see the movie so they get the sticker.

Over half of cell phone owners in the US own a smartphone, according to a 2012 Nielsen study. Seeing as now it’s midway through 2013, I’m sure it’s more than 60% by now.  That being said, the App Store recently passed 50 billion app downloads – including apps for iPad, iPhone, and iPod.  In my brief research, I noticed that a few of the movie companion apps that came out in the past few months were iPad only. I don’t know the percentage of people that have iPads, but I can guess that it is much less than the percentage of people that have smartphones, or even iPhones – but more than any other tablet.  (I did look at apps available on droid – not all are available for both platforms).

Some new movie app releases are intended to drive hype for box office hits, while other movie companion apps are released in conjunction with DVD releases to drive in home purchases.  If the purpose is to get the public excited about a movie or DVD release, and willing to pay the $10-$12 to see the movie in theaters (or the $20-$25 for a DVD or Blu-ray release), maybe having a more thought out marketing strategy would help.

I’m looking forward to seeing what upcoming movies will be coming out with companion apps.  I can already tell you that both Man of Steel and The Hunger Games: Catching Fire both have companion apps.  Hopefully, with the proliferation of movie apps, they will grow in popularity, like social TV apps did eventually.  Only time will tell.

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What is the new Star Trek Into Darkness movie app like?

17 May

Over the past couple months, I’ve become familiar with third party TV and movie apps, like GetGlue and Viggle, but with the upcoming release of Star Trek, I wanted to learn more about movie companion applications.  I took some time to get to know the new app.

home screen

The Star Trek Into Darkness movie app, as a way to promote the upcoming release of the movie, gets users to interact with the Star Trek Facebook page, as well as the original Star Trek TV episodes.   It is essentially a virtual scavenger hunt, dragging you around the web to uncover exclusives and behind-the-scenes content.  Every time you interact with the application – scan a photo, listen for audio and more – you earn points, which brings you higher up in rank.  The rank system is exactly like it is in Star Trek: New Recruit, Cadet, Crewman, and so on.  Additionally, you can take quizzes and answer poll questions to test your knowledge of Star Trek history and Starfleet rules and regulations, which also gets you points.  You do have the ability to “skip” a mission, if you are unable to complete it, or like me, you’ve spent too much time searching for a video that you just can’t find.

star trek news

The app also forces you to interact with the 2009 movie, so if you hadn’t planned on re-watching it before going to see Into Darkness, this is a good excuse.

The app also streams news and exclusives to keep you up-to-date on what’s happening behind the scenes.  Or it says it does.  In reality, the “news” button just shows short links to sponsors and partners of the app and the movie, like Hulu Plus and Mazda (although you can get a free month of Hulu Plus through the app if you don’t already subscribe).

After moving up a few ranks, you start to earn rewards.  So far, I’ve made it to Captain, I’ve earned rewards such as exclusive behind the scenes photos from Star Trek IV, videos from the actors of Into Darkness, and character bios.  Although the games are fun, and the interactivity is great, the level effort I am putting in is not being rewarded adequately.  You don’t get rewards after graduating to a higher rank, they come sporadically and randomly.  They come only when you do certain interactions, scan specific photos or take a specific quiz.  If the point is to get consumers excited about the movie release and interact with content on multiple platforms, I don’t believe the app is getting that done.   I applaud the levels of interactivity, though the reward system needs some work – more engaging exclusive content or the occasional physical reward, even a poster would do (it shows that my efforts matter to the creators of the app.)

The further you get in rank, the more of a scavenger hunt the game becomes.  You have to dig harder and look in more places for content if you want to earn points.  Content is no longer just on the Star Trek Facebook page, or on their partner sites.  For some, this would pose as a turn off.  After getting to Captain, the only missions I have left to accomplish is to physically go to locations (Seatle Space Needle, Hollywood walk of stars) to complete the game.  Right now, it doesn’t seem as if there is an end in sight.   The dedicated Trekkie would keep on to earn the rewards to finish the game and see what’s in store for them at the end.

For the Trekkie, this is a great companion application.  It matches the level of interest most Trekkies have in the series, as it integrates the original series with the upcoming movie release.  However, for the casual observer, I don’t believe this will maintain interest over an extended period of time.

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The State of #SocialTV and #SecondScreen

28 Apr
by
Thu, Apr 25 2013 14:50:14
 

The State of #SocialTV and #SecondScreen

A look at the current state of Social TV and the Second Screen

 
  1. sblumen

    Shayna Blumenthal@sblumen
    Starting now “The State of #socialtv and #secondscreen“! #newhousesm6 follow along at #2ndscrntv
     
     

    Thu, Apr 25 2013 13:27:37

     
  2. Last presentation of my #newhousesm6 class, and my graduate career!
  3. myo97

    Myojung Chung@myo97
    Waiting for the next teaching presentation by @sblumen about the state of #socialtv and #secondscreen #2ndscrntv #newhouseSM6
     
     

    Thu, Apr 25 2013 13:30:13

     
  4. lorigolightly

    Tiffany Lewars@lorigolightly
    SocialTv got adopted by viewers in 2010 #2ndscrntv
     
     

    Thu, Apr 25 2013 13:31:07

     
  5. Around the same time that Social TV apps started being adopted by early innovaters, Social TV – in general – was being adopted by the wider social population.
  6. sblumen

    Shayna Blumenthal@sblumen
    “#secondscreen is not #socialtv” ow.ly/koJ5v #Newhousesm6 #2ndscrntv
     
     

    Thu, Apr 25 2013 13:30:25

     
  7. lorigolightly

    Tiffany Lewars@lorigolightly
    Second screen is the idea that the tab or smartphone becomes a TV #2ndscrntv
     
     

    Thu, Apr 25 2013 13:31:39

     
  8. The second screen allows for more layers of interactivity and engagement that adds to the primary content on your TV.
  9. MissAmberDiaz

    Amber Diaz@MissAmberDiaz
    66% OF USERS TWEET WHILE WATCHING TV #2NDSCRNTV
     
     

    Thu, Apr 25 2013 13:32:15

     
  10. Of the entire Twitter user base, about 2/3 tweet while watching TV.  That means that TV content providers and advertisers have an additional way to engage and interact with these viewers while they are watching their favorite shows.
  11. lorigolightly

    Tiffany Lewars@lorigolightly
    ESPN doesn’t look at second screen applications, but looks at influencers on social #2ndscrntv
     
     

    Thu, Apr 25 2013 13:34:11

     
  12. edmeejorge

    edmeejorge@edmeejorge
    .@espn doesn’t think of “first screen” & “second screen”- but in terms of best experience for fans! @allcupo #2NDSCRNTV #Social4FanExp
     
     

    Thu, Apr 25 2013 13:36:25

     
  13. When it comes to live sporting events, “real-time” is more important that anything else. Second screen apps don’t play a big role in real-time events, however, influencers on social do.
  14. sblumen

    Shayna Blumenthal@sblumen
    To enhance. To discover. To share. To Control. The four main reasons for a #secondscreen app #2ndscrntv #newhousesm6 ow.ly/koMeQ
     
     

    Thu, Apr 25 2013 13:34:46

     
  15. LukiKit

    Kit Lukianov@LukiKit
    GetGlue uses social media to engage viewers on the second screen #2ndscrntv
     
     

    Thu, Apr 25 2013 13:37:16

     
  16. OpedCarrie

    Carrie Solinger@OpedCarrie
    Fun, cool @getglue live app demo by @sblumen #SocialTV #2ndscrntv
     
     

    Thu, Apr 25 2013 13:41:00

     
  17. GetGlue rewards viewers for tuning during a broadcast.  But more than that, the check-ins act like a “barometer of what you should be watching live”, according to Kimber Myers of @GetGlue. 
  18. lorigolightly

    Tiffany Lewars@lorigolightly
    Tomorrowish curates the content of the convo of the show that you missed #2ndscrntv
     
     

    Thu, Apr 25 2013 13:42:07

     
  19. PorscheNichols

    PorscheNichols@PorscheNichols
    @tomorrowish is great! I never knew this existed. #Newhousesm6 #2ndscrntv
     
     

    Thu, Apr 25 2013 13:41:45

     
  20. @Tomorrowish, a DVR for Twitter, curates the social conversation about a show your watching, whether its a day, week, or month later.  It also makes re-watching more interesting, as more is always added to the social conversation. 
  21. sblumen

    Shayna Blumenthal@sblumen
    “#socialtv is Twitter’s game to lose” @mickdarling @tomorrowish #newhousesm6 #2ndscrntv
     
     

    Thu, Apr 25 2013 13:41:42

     
  22. Right now, Twitter is a big player in Social. However, their focus is not TV. Mick’s opinion is that if they do not focus on innovating in that, they will lose out as the industry evolves and becomes more widely adopted.
  23. tweet2youngkim

    Young K. Kim@tweet2youngkim
    RT @sblumen #getglue, #Twitter and #facebook all get measured when analyzing #socialtv engagement. #2ndscrntv #newhousesm6
     
     

    Thu, Apr 25 2013 13:44:20

     
  24. OpedCarrie

    Carrie Solinger@OpedCarrie
    Metrics are important in #SocialTV, too! #2ndscrntv
     
     

    Thu, Apr 25 2013 13:43:54

     
  25. What does it matter if you can’t measure who is talking, and when?.  Analytics companies like Bluefin, Trendrr, and SocialGuide do just that.  
  26. sblumen

    Shayna Blumenthal@sblumen
    What’s to come in #socialtv? “there’s no one size fits all solution” #2ndscrntv #secondscreen #newhousesm6
     
     

    Thu, Apr 25 2013 13:45:17

     
  27. The industry is still in the “early adopter” phase.  There is still so much more to come as Social TV and Second Screen mature, and become adopted by the social community.  There is no way of knowing what will happen a year from now, let alone five years from now.  All we can do is see what users now are doing, and innovate the best we can.

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Learning from failure: Running a social media campaign Part 2

16 Apr

This year, I set out with a goal. It was quite simple really. All I wanted to do was raise money for the Special Olympics of North Carolina as part of the Duke MBA Games (and raise more than we did last year).  I thought that by using social media, I could raise awareness, and ignite passion in my followers to inspire them to donate to my cause.  I created a special Twitter handle and Facebook page for my MBA’s fundraising team to centralize our messages.  I thought, after doing all that, my teammates would assist in my efforts to raise awareness via social.  Perhaps it was a combination of my teammates lack of enthusiasm, or low interest in Special Olympics on social, I can’t be sure, but my campaign never really took off.

Before heading into this venture, I knew how to utilize twitter and implement hashtags, I knew that I should mention people that were influential in the cause (IE Special Olympics, Special Olympics of North Carolina), and influencers on campus (Syracuse University).  Some of my posts got good responses, but for the most part, there were only a handful of  people that interacted with the posts on a regular basis (including myself).  I rarely got responses from the university, or the Whitman school, even though I constantly mentioned them in my tweets. More often, I got interactions from the Special Olympics of North Carolina or Duke MBA Games.  Below are some key highlights.

april 11 tweet april 3 tweets march 19 tweet April 7 tweet april 1 tweet

In terms of Facebook, the key was getting people to like the page.  I thought that my classmates, especially those who were on the team in the past, would immediately like the page.  I was surprised to learn that very few of them took the effort to click “like”, even though it was such a simple thing.  Although many more of my interactions took place on Facebook, I thought they would reach a larger audience, with more people sharing, liking and commenting on my posts.

I had high hopes when starting.  I believed in the power of social media, and thought that I could use it to reach out to others who believed in this cause and encourage them to donate.  Perhaps, due to my naivete, I wasn’t fully prepared to handle what I was trying to do.  I also believed my school and teammates would be more involved in the effort, and would help try to spread the word on social.  Keeping people updated on what we are doing and our fundraising progress is what I would think people would what to see when donating to a cause.

Key learnings:

  • Have a plan, before starting on social
  • Reach out to key influencers to amplify message – create digital street team
  • Post multiple times a day, on multiple platforms, to remain top of mind – people don’t always see the post the first time
  • Create a campaign, not just messages, to create support

Although I essentially “failed” at running my first social cause campaign, I have learned what ‘not to do’.  In many ways, I believe that is just as – or more important – than running a successful campaign.  When doing something wrong, the lessons stick with you more, because you don’t want to fail again.  When you succeed, although you want to succeed again, you don’t know what it feels like to fail.  In a way, this might be the bigger win, and I’m glad it happened.

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Social media and higher ed at Syracuse University

28 Feb
View as slideshow
  1. tweet2youngkim

    Young K. Kim@tweet2youngkim
    Welcome @Just_Kate Our 5th Guest Speaker. #NewhouseSM6

    Thu, Feb 28 2013 11:18:53

  2. sblumen

    Shayna Blumenthal@sblumen
    .@Just_Kate, Syracuse native, talks to use about her background. She started @SyracuseU in Aug of 2011! #Newhousesm6

    Thu, Feb 28 2013 12:31:30

  3. After business school, a tech start up in Boston, Kate came back to Syracuse to head up the school’s social media.
  4. sblumen

    Shayna Blumenthal@sblumen
    .@SyracuseU, as a university, follows a “best practices” policy for #SoMe, doesn’t necessarily have rules #newhousesm6

    Thu, Feb 28 2013 12:31:59

  5. xiaoyaosama

    Yao Xiao@xiaoyaosama
    8 students work on SU’s SM accounts under the guidance of @Just_Kate, empowered to handle crisis situations! Cool! #newhousesm6

    Thu, Feb 28 2013 12:32:59

  6. Kate built a model in which students essentially run the social media accounts.  In crisis situations, students have the option to step off, but they are encouraged to stay on and are empowered with PR skills.  The only exception: campus safety. In those situations, Kate takes over and works directly with the appropriate department.
  7. The idea @Just_Kate says it’s about the student perspective as well as administration #NewhouseSM6 http://pic.twitter.com/GKenje3Rdn
    Amber Diaz
    ·

    Thu, Feb 28 2013 12:33:31

  8. Social media in higher ed is about what your students what to talk about just as much as what the institution wants.  Both perspectives are necessary.
  9. LukiKit

    Kit Lukianov@LukiKit
    Your social media team should go through extensive training before even touching the SM accounts via @Just_Kate #NewhouseSM6

    Thu, Feb 28 2013 12:34:25

  10. The social media team at Syracuse goes through training before ever touching a University account.  This includes tone of voice, and how to respond to users.
  11. LukiKit

    Kit Lukianov@LukiKit
    To keep and nurture your audience, you need to create valuable content via @Just_Kate #NewhouseSM6

    Thu, Feb 28 2013 11:38:57

  12. MissAmberDiaz

    Amber Diaz@MissAmberDiaz
    “We RARELY put up anything on our FB that doesn’t have a visual element to pull the viewer in” says @just_kate #NewhouseSM6

    Thu, Feb 28 2013 12:35:34

  13. Kate defines “value” as visuals (photos, video) or linking to external sites.
  14. sblumen

    Shayna Blumenthal@sblumen
    @Just_Kate measures #roi in… warm fuzzies: getting down to individual #touchpoints #newhousesm6

    Thu, Feb 28 2013 12:36:14

  15. ROI = return on investment. In social, it’s difficult to measure. Kate measures it in Alumni donations, responses to individual posts, etc.
  16. Talking @Foursquare and @SyracuseU now – @just_kate in #NewhouseSM6 http://twitpic.com/c7kt7y
    William J. Ward
    ·

    Thu, Feb 28 2013 12:38:42

  17. Syracuse is on Twitter and Facebook, but also on Google , Foursquare, Pinterest, and Instagram.  That’s a lot to manage, but her model has it well covered.
  18. SUcampus

    SU Campus@SUcampus
    We hear @Just_Kate is dropping some knowledge on @DR4WARD‘s class, #NewhouseSM6. Take some notes, kids. She’s knows her stuff.

    Thu, Feb 28 2013 12:42:08

  19. OpedCarrie

    Carrie Solinger@OpedCarrie
    Best branding techniques = Don’t be too obvious with content. Subtly goes a long way via @Just_Kate #NewhouseSM6

    Thu, Feb 28 2013 12:42:28

  20. sblumen

    Shayna Blumenthal@sblumen
    have a plan, and plan your content BEFORE getting on #SoMe says @Just_Kate #newhousesm6

    Thu, Feb 28 2013 12:48:21

  21. Kate’s words of advice: always have a plan. Social media takes time, and takes content. Lacking in either will make your social campaign suffer.

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