During the Summer of 2012, I interned at 360i in NYC as an Account Management Intern for USA Network.  The experience was one in a million.  I had the opportunity to see the ideation, presentation, execution, and post mortem of the social strategy for the new USA summer show “Political Animals”.  I was also part of the execution of the “Suits”/Mr. Porter partnership.  Seeing the application of what I have been working towards in my graduate program was one of the most rewarding experiences.

BrownBag Mobile Social Application

BrownBag Mobile Social Application

During the summer, I had the opportunity to work on my own project.  We, the summer interns, were tasked with ideating and protyping a mobile social application for Kraft food products that ties the mobile experience to shopping, to social, to food, in a new way. The goal was to impact sales, but didn’t have to directly link to sales.  My group developed BROWNBAG, a mobile social application that allows users to meet during lunch at work and trade lunch, much like you did as a child at the lunch table.

I also developed competitive reports for USA Network and 360i, including a report comparing the summer premiere social TV metrics from 2011 to 2012.  The metrics compared “Day Of” Community reports, which include twitter chatter, facebook activity, GetGlue checkins, etc.; “Day After” DWOM (digital word of mouth), which include top site placements, contests, etc.; and DWOM/Community reports six weeks pre-premiere.  The structure of the report was left to my discretion, which was a big responsibility, as I tried to include as much information as possible, but not to overload the report.  Additionally, since the internship ended before all the summer shows ended, I left the structure of the report open enough so that the 360i Account Management team could input the data from the 2011 and 2012 Summer finales.


One Response to “360i”


  1. Pokemon Go and the Resurgence of Augmented Reality | Shayna Blumenthal - July 19, 2016

    […] last time I heard anyone talk about augmented reality I was interning at 360i, working on the USA Network Account. I forget exactly what show we were referring to, but they were considering creating an augmented […]


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