360i

During the Summer of 2012, I interned at 360i in NYC as an Account Management Intern for USA Network.  The experience was one in a million.  I had the opportunity to see the ideation, presentation, execution, and post mortem of the social strategy for the new USA summer show “Political Animals”.  I was also part of the execution of the “Suits”/Mr. Porter partnership.  Seeing the application of what I have been working towards in my graduate program was one of the most rewarding experiences.

BrownBag Mobile Social Application

During the summer, I had the opportunity to work on my own project.  We, the summer interns, were tasked with ideating and protyping a mobile social application for Kraft food products that ties the mobile experience to shopping, to social, to food, in a new way. The goal was to impact sales, but didn’t have to directly link to sales.  My group developed BROWNBAG, a mobile social application that allows users to meet during lunch at work and trade lunch, much like you did as a child at the lunch table.

I also developed competitive reports for USA Network and 360i, including a report comparing the summer premiere social TV metrics from 2011 to 2012.  The metrics compared “Day Of” Community reports, which include twitter chatter, facebook activity, GetGlue checkins, etc.; “Day After” DWOM (digital word of mouth), which include top site placements, contests, etc.; and DWOM/Community reports six weeks pre-premiere.  The structure of the report was left to my discretion, which was a big responsibility, as I tried to include as much information as possible, but not to overload the report.  Additionally, since the internship ended before all the summer shows ended, I left the structure of the report open enough so that the 360i Account Management team could input the data from the 2011 and 2012 Summer finales.