Archive | February, 2013

Social media and higher ed at Syracuse University

28 Feb
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  1. tweet2youngkim

    Young K. Kim@tweet2youngkim
    Welcome @Just_Kate Our 5th Guest Speaker. #NewhouseSM6

    Thu, Feb 28 2013 11:18:53

  2. sblumen

    Shayna Blumenthal@sblumen
    .@Just_Kate, Syracuse native, talks to use about her background. She started @SyracuseU in Aug of 2011! #Newhousesm6

    Thu, Feb 28 2013 12:31:30

  3. After business school, a tech start up in Boston, Kate came back to Syracuse to head up the school’s social media.
  4. sblumen

    Shayna Blumenthal@sblumen
    .@SyracuseU, as a university, follows a “best practices” policy for #SoMe, doesn’t necessarily have rules #newhousesm6

    Thu, Feb 28 2013 12:31:59

  5. xiaoyaosama

    Yao Xiao@xiaoyaosama
    8 students work on SU’s SM accounts under the guidance of @Just_Kate, empowered to handle crisis situations! Cool! #newhousesm6

    Thu, Feb 28 2013 12:32:59

  6. Kate built a model in which students essentially run the social media accounts.  In crisis situations, students have the option to step off, but they are encouraged to stay on and are empowered with PR skills.  The only exception: campus safety. In those situations, Kate takes over and works directly with the appropriate department.
  7. The idea @Just_Kate says it’s about the student perspective as well as administration #NewhouseSM6 http://pic.twitter.com/GKenje3Rdn
    Amber Diaz
    ·

    Thu, Feb 28 2013 12:33:31

  8. Social media in higher ed is about what your students what to talk about just as much as what the institution wants.  Both perspectives are necessary.
  9. LukiKit

    Kit Lukianov@LukiKit
    Your social media team should go through extensive training before even touching the SM accounts via @Just_Kate #NewhouseSM6

    Thu, Feb 28 2013 12:34:25

  10. The social media team at Syracuse goes through training before ever touching a University account.  This includes tone of voice, and how to respond to users.
  11. LukiKit

    Kit Lukianov@LukiKit
    To keep and nurture your audience, you need to create valuable content via @Just_Kate #NewhouseSM6

    Thu, Feb 28 2013 11:38:57

  12. MissAmberDiaz

    Amber Diaz@MissAmberDiaz
    “We RARELY put up anything on our FB that doesn’t have a visual element to pull the viewer in” says @just_kate #NewhouseSM6

    Thu, Feb 28 2013 12:35:34

  13. Kate defines “value” as visuals (photos, video) or linking to external sites.
  14. sblumen

    Shayna Blumenthal@sblumen
    @Just_Kate measures #roi in… warm fuzzies: getting down to individual #touchpoints #newhousesm6

    Thu, Feb 28 2013 12:36:14

  15. ROI = return on investment. In social, it’s difficult to measure. Kate measures it in Alumni donations, responses to individual posts, etc.
  16. Talking @Foursquare and @SyracuseU now – @just_kate in #NewhouseSM6 http://twitpic.com/c7kt7y
    William J. Ward
    ·

    Thu, Feb 28 2013 12:38:42

  17. Syracuse is on Twitter and Facebook, but also on Google , Foursquare, Pinterest, and Instagram.  That’s a lot to manage, but her model has it well covered.
  18. SUcampus

    SU Campus@SUcampus
    We hear @Just_Kate is dropping some knowledge on @DR4WARD‘s class, #NewhouseSM6. Take some notes, kids. She’s knows her stuff.

    Thu, Feb 28 2013 12:42:08

  19. OpedCarrie

    Carrie Solinger@OpedCarrie
    Best branding techniques = Don’t be too obvious with content. Subtly goes a long way via @Just_Kate #NewhouseSM6

    Thu, Feb 28 2013 12:42:28

  20. sblumen

    Shayna Blumenthal@sblumen
    have a plan, and plan your content BEFORE getting on #SoMe says @Just_Kate #newhousesm6

    Thu, Feb 28 2013 12:48:21

  21. Kate’s words of advice: always have a plan. Social media takes time, and takes content. Lacking in either will make your social campaign suffer.
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What do you do with a Masters in New Media Management, Part 2

21 Feb

In July 2011, I began my masters program at Syracuse University thinking that I wouldn’t graduate with two degrees until at least May 2013.  As of December 2012, I have completed all the requirements for a Masters of Science in New Media Management, and have since received my diploma.  Despite the fact that it is somewhat unreal to already have a degree before actually graduating from graduate school, I’m surprisingly relieved that one of my masters degrees is already completed.

New Media Management

My New Media Management Masters degree, which I received yesterday

For the past two years I have focused not only my studies, but my outside work on social media marketing and strategy.  Last summer, I interned for the digital advertising agency 360i as an Account Management Intern.  During the summer, I learned how to manage a cross-functional team, work with a client, and manage a campaign on budget.  I was able to see the agency from all perspectives, as I spent a day with each department learning what they do.

This year, my MBA program is fundraising for the Special Olympics as part of a competition against other business schools across the country.  To raise awareness, and possibly to get donations from outside our own community, I created a social media presence for our team, and have been tweeting/facebooking about our events and fundraising efforts.  Through social media, I was able to get over 200 people to come to our first fundraising event, which raised over $200.

As part of a school project, I am working with an outside company, and examining the state of their advertising practices and social media presence.  Although the project is in its infancy, I am looking at how to best create a social media advertising campaign for a start-up with a clear brand message.  In addition to that, I am looking at how social media will be useful in expanding knowledge of the brand in our target market.

Now that graduation is less than three months away, and one masters degree is done, I’ve started applying for jobs in advertising, social media, and marketing.

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What do you do with a Masters in New Media Management?

9 Feb

i gots a degree

As of December 2012, I have officially completed all the requirements for the Masters of Science degree in New Media Management.  With graduation only three months away, and one masters degree completed, I am thinking about what I want to do afterwards.  Many of my projects and outside work this past year have focused on Project Management, Community Management, and Market Research.

Although I’m debating between Social TV and Sports Social Media Marketing, I believe both areas of social media are innovative, and have a lot to offer.  Both TV fanatics and avid sports fans want to be connected all the time to their favorite show or team, and always want more information (whether its from the actors or the athletes).  I can see myself in either area, as both are fast paced, and are constantly pushing new boundaries.  No matter what I do, I want to be continually challenged in my career.

Applicable Skills:

Social Media networking sites such as Facebook, Twitter, Google+, Pinterest, Instagram, Foursquare, WordPress, and Linkedin, as well as others

Knowledge of Analytics sites such as ComScore, Wildfire, Google Adwords, Google Trends and Google Analytics

Social Media Strategy

Account Management

Community Management

For more info, please see my resume, visit my Linkedin page, or contact me

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