As part of my coursework for S.I. Newhouse School of Public Communication, I was able to work with the Social Media department at ESPN.  Particularly, they wanted to expand their audience using new platforms like Pinterest and Tumblr to reach out to women.  For a month, I researched the audience of Pinterest: what kind of content they post, their demographics, etc.  After understanding that, over the course of two months I posted content on Pinterest under an ESPN account name, posting content I believed the users on Pinterest would like, that was ESPN related.

A page from my report to ESPN

A page from my report to ESPN

Syracuse, NY, March – June 2012
Social Media Consultant: Worked with Director of Social Media to examine current state of ESPN’s social media presence, and how to expand using new platforms such as Pinterest, Tumblr, and Instagram.  Project was focused on attracting women who are already involved in social media to become involved with ESPN via social media.


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