Last presentation of my #newhousesm6 class, and my graduate career!

Around the same time that Social TV apps started being adopted by early innovaters, Social TV – in general – was being adopted by the wider social population.

The second screen allows for more layers of interactivity and engagement that adds to the primary content on your TV.

Of the entire Twitter user base, about 2/3 tweet while watching TV.  That means that TV content providers and advertisers have an additional way to engage and interact with these viewers while they are watching their favorite shows.

When it comes to live sporting events, “real-time” is more important that anything else. Second screen apps don’t play a big role in real-time events, however, influencers on social do.

GetGlue rewards viewers for tuning during a broadcast.  But more than that, the check-ins act like a “barometer of what you should be watching live”, according to Kimber Myers of @GetGlue. 

@Tomorrowish, a DVR for Twitter, curates the social conversation about a show your watching, whether its a day, week, or month later.  It also makes re-watching more interesting, as more is always added to the social conversation. 

Right now, Twitter is a big player in Social. However, their focus is not TV. Mick’s opinion is that if they do not focus on innovating in that, they will lose out as the industry evolves and becomes more widely adopted.

What does it matter if you can’t measure who is talking, and when?.  Analytics companies like Bluefin, Trendrr, and SocialGuide do just that.  

The industry is still in the “early adopter” phase.  There is still so much more to come as Social TV and Second Screen mature, and become adopted by the social community.  There is no way of knowing what will happen a year from now, let alone five years from now.  All we can do is see what users now are doing, and innovate the best we can.