What do you do with a Masters in New Media Management, Part 2

21 Feb

In July 2011, I began my masters program at Syracuse University thinking that I wouldn’t graduate with two degrees until at least May 2013.  As of December 2012, I have completed all the requirements for a Masters of Science in New Media Management, and have since received my diploma.  Despite the fact that it is somewhat unreal to already have a degree before actually graduating from graduate school, I’m surprisingly relieved that one of my masters degrees is already completed.

New Media Management

My New Media Management Masters degree, which I received yesterday

For the past two years I have focused not only my studies, but my outside work on social media marketing and strategy.  Last summer, I interned for the digital advertising agency 360i as an Account Management Intern.  During the summer, I learned how to manage a cross-functional team, work with a client, and manage a campaign on budget.  I was able to see the agency from all perspectives, as I spent a day with each department learning what they do.

This year, my MBA program is fundraising for the Special Olympics as part of a competition against other business schools across the country.  To raise awareness, and possibly to get donations from outside our own community, I created a social media presence for our team, and have been tweeting/facebooking about our events and fundraising efforts.  Through social media, I was able to get over 200 people to come to our first fundraising event, which raised over $200.

As part of a school project, I am working with an outside company, and examining the state of their advertising practices and social media presence.  Although the project is in its infancy, I am looking at how to best create a social media advertising campaign for a start-up with a clear brand message.  In addition to that, I am looking at how social media will be useful in expanding knowledge of the brand in our target market.

Now that graduation is less than three months away, and one masters degree is done, I’ve started applying for jobs in advertising, social media, and marketing.

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