Social media and higher ed at Syracuse University

28 Feb
  1. .@Just_Kate, Syracuse native, talks to use about her background. She started @SyracuseU in Aug of 2011! #Newhousesm6
  2. After business school, a tech start up in Boston, Kate came back to Syracuse to head up the school’s social media.
  3. .@SyracuseU, as a university, follows a “best practices” policy for #SoMe, doesn’t necessarily have rules #newhousesm6
  4. 8 students work on SU’s SM accounts under the guidance of @Just_Kate, empowered to handle crisis situations! Cool! #newhousesm6
  5. Kate built a model in which students essentially run the social media accounts.  In crisis situations, students have the option to step off, but they are encouraged to stay on and are empowered with PR skills.  The only exception: campus safety. In those situations, Kate takes over and works directly with the appropriate department.
  6. The idea @Just_Kate says it’s about the student perspective as well as administration #NewhouseSM6 http://pic.twitter.com/GKenje3Rdn
  7. Social media in higher ed is about what your students what to talk about just as much as what the institution wants.  Both perspectives are necessary.
  8. Your social media team should go through extensive training before even touching the SM accounts via @Just_Kate #NewhouseSM6
  9. The social media team at Syracuse goes through training before ever touching a University account.  This includes tone of voice, and how to respond to users.
  10. To keep and nurture your audience, you need to create valuable content via @Just_Kate #NewhouseSM6
  11. “We RARELY put up anything on our FB that doesn’t have a visual element to pull the viewer in” says @just_kate #NewhouseSM6
  12. Kate defines “value” as visuals (photos, video) or linking to external sites.
  13. ROI = return on investment. In social, it’s difficult to measure. Kate measures it in Alumni donations, responses to individual posts, etc.
  14. Talking @Foursquare and @SyracuseU now – @just_kate in #NewhouseSM6 http://twitpic.com/c7kt7y
  15. Syracuse is on Twitter and Facebook, but also on Google , Foursquare, Pinterest, and Instagram.  That’s a lot to manage, but her model has it well covered.
  16. We hear @Just_Kate is dropping some knowledge on @DR4WARD‘s class, #NewhouseSM6. Take some notes, kids. She’s knows her stuff.
  17. Best branding techniques = Don’t be too obvious with content. Subtly goes a long way via @Just_Kate #NewhouseSM6
  18. have a plan, and plan your content BEFORE getting on #SoMe says @Just_Kate #newhousesm6
  19. Kate’s words of advice: always have a plan. Social media takes time, and takes content. Lacking in either will make your social campaign suffer.
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